- Market standing : Position
compared with competitors
- Growth and development : How much and how fast should growth be
- Profitability : What kinds and amounts of profit are feasible
- Employees relations and performance : What rewards and shares of income should go to employees and what is expected from them
- Investor relation and returns : What portion of earning should go to investors
- Public responsibility and relationships : What kind of business the company does in view of the citizen/public want to be
- Physical resources : What plant equipment, tools etc. are needed
- Products and innovation : What
emphasis will be placed on new products and research
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